Thursday 7 November 2013

Never Buy Likes

Once all of our social media profiles had been set up we were informed of a very valuable lesson.

As any of us would be when setting up a new social media profile we wanted to get people to like our pages.

We were under the impression that more "LIKES" meant followers would be impressed at the number of our "LIKES" and like us just because 100's to thousands had already liked our page.

The question was how to get 1000's of followers?

One quick option was to purchase "LIKES"

However after reading sections of the article below "Never Buy Likes".

Facebook uses an algorithm that decides which stories appear in each user's newsfeed. The algorithm hides boring stories, so if your story doesn't score well, no one will see it.

The first thing someone sees when they log into Facebook is the newsfeed. This is a summary of what's been happening recently among their friends on Facebook.

Every action their friends take is a potential newsfeed story. Facebook calls these actions "Edges." That means whenever a friend posts a status update, comments on another status update, tags a photo, joins a fan page, or RSVP's to an event it generates an "Edge," and a story about that Edge might show up in the user's personal newsfeed.

It'd be completely overwhelming if the newsfeed showed all of the possible stories from your friends.

So Facebook created an algorithm to predict how interesting each story will be to each user. Facebook calls this algorithm "EdgeRank" because it ranks the edges. Then they filter each user's newsfeed to only show the top-ranked stories for that particular user.

Facebook looks at all possible stories and says "Which story has the highest EdgeRank score? Let's show it at the top of the user's newsfeed. Which one has the next highest score? Let's show it next." If EdgeRank predicts a particular user will find your status update boring, then your status update will never even be shown to that particular user.

By buying "LIKES" these so called people are not actually users of your page and will generally not interact at all with your page. So the only people interacting with your page will be your friends and genuine followers.

Because the ratio of actual interactions with your page against the number of fans you have will be low, you will find that most of your Facebook fans will never see your status updates.

To make sure users see your status updates stick with actual 100% genuine fans.

1 comment:

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    ReplyDelete